Art in the Age of AI: Buying Behavior, Emotional Resonance, and Creative Engagement with AI-Generated Art vs. Handmade Art

As technology continues to advance and redefine artistic practices, the role of artificial intelligence (AI) in artistic production has raised important questions about authenticity, emotional resonance, and consumer perception. Although interest in AI-driven art continues to grow, research on audience emotional and behavioral responses to such pieces remains limited. In light of this gap in understanding, this study examines how audiences respond to AI-generated versus handmade art, leveraging a structured questionnaire to investigate the impact of these two types of art on audience engagement and purchasing intent